6 Social Media Marketing Tips to Drive Local Business

Recently, I took my sister to a local restaurant for lunch and saw that business was down a bit.

It was around lunch time and usually that’s when restaurants get to go orders at the very least.

This restaurant was quiet and there were a lot of open tables.

Being the curious person I am and always searching places up, I pulled out my phone.

I searched this restaurant up on Google, Yelp, and Facebook to see what they were doing as far as marketing.

Nothing.

They had a new website up, but they didn’t care to claim their business on Yelp or Google.

The restaurant had a Facebook page, but no content or updates.

How was this restaurant supposed to stand out?

How was this restaurant going form a relationship outside of the store with customers?

How were they going to hear and respond to feedback from customers?

As a business, you’re only as good as your customers. You could have the best service, food, or product but if no one knows who you are, it’s going to be tough.

I wanted to share some tips that I found. Using social media and other applications will get your business noticed and stand out from the crowd.

1. Google My Business

The first step to take when trying to get your business noticed is to register your business on Google. When looking for a service/product, they run to google and type in a keyword of what their looking for.  What will pop up on the right side are businesses that supply that service/product.

If I wanted sushi for lunch, I would type in “Sushi” and all the spots that serve sushi will pop up right away.

Source (Google)

As you can see, there are many options to choose from. As I dig deeper, the very top business hasn’t claimed their business.

Source (Google)

They may be doing well, but there are 72 customer reviews that they are receiving and haven’t responded to. I’m sure this business would like to respond to these customers but weren’t aware of their reviews.  In businesses, we all want to retain our customers. Sending them a response if they were kind enough to leave you a review is a way to do that.

Use this link to register your business and google will walk you through the steps to doing so.

What this also allows you to do is see the number of views and clicks you get on your google business profile.

You also get to see the number of requests for driving directions to your business that people are asking for.

Also, you get to see how many people are visiting your website through google.

2. Claim Your Business on Yelp

Yelp is a mobile app for businesses that people use to find out what type of services and restaurants are around them.

Many businesses and restaurants do not claim their business on Yelp as well. It’s free to claim your business and only takes a minute to do so.

Source (Yelp)

What claiming your business on Yelp allows you to do is manage how your business page looks like. When people go to look for a business like yours, you’ll be able to manage how they see your business.

Yelp also allows your customers to leave reviews on your page as well. This is a place where you can engage with your customers and see what they are saying. This allows you to get feedback that you wouldn’t always get in your business setting.

This also allows you to track your visitors’ engagement and monitor leads of your business. You get to see where all the activity is happening on your business page and respond to any leads.

The other important feature is that you can respond to the reviews you get from your customers. If they had a good visit, thank them. If they didn’t, respond accordingly. Offer them a free meal or a percentage off to make things right.

Lastly, you can also monitor pictures that are posted on your business page. Yelp allows customers to post photos onto your business page. Monitoring what is posted can be essential to how your business is viewed.

3. Creating and Managing Your Facebook Page

Having a Facebook page for your business is important. Why? Because that’s where a lot of people are spending their time when using their devices.

What Facebook allows you to do is post status updates, photos, and videos about your business. This allows your customers and followers to engage with your business.

Again, customers can leave reviews and comments on your page. Responding to every single one is important. This shows you care about your customers and your business.

Facebook also gives users the feature to direct message your business page if they have questions or concerns. This will allow you to communicate with your customers and may lead to more business for you.

You won’t have to worry about missing any messages, reviews or comments. Facebook will notify you of any activity that happens if you allow them to.

Having a Facebook Business Page also allows you to view the demographics of who visits your page. Facebook will show you the age, gender, race and more.

Facebook will also allow you to see which posts you have that are doing well or aren’t.  The missed opportunity businesses are making is not using Facebook Advertisements.

This way of advertisements is underpriced and allows you to target exactly who you want. If your restaurant wants more people from a suburban area in your city or state, you could place an advertisement over that area for as low as $5! What a steal!

4. Other social media platforms

Other platforms work as well if your audience is there.

Instagram allows you to take beautiful pictures and display them to people.  You couldn’t reach people that didn’t “like” page organically on facebook.

How can you do this?

Using hashtags relevant to your business and also using the location option as well.

Using hashtags will allow anyone searching for that hashtag to see your photo. Putting a location on your photo will allow people in that area to see your photo pop up. Create an intriguing photo to grab their attention.

 

Source( Instagram)

Snapchat is a little harder to gain followers on than many other platforms. The advantage that Snapchat has is being able to create a geofilter over a certain location for $5 and hour! Another steal! All you have to do is create a design based on dimensions and rules that Snapchat has. Place it over any location you believe your customers are and make them aware of your business.

Source: (Marketing Land)

Using social media to boost your reach to customers is important is today’s way of marketing. Many businesses aren’t realizing that and that is where your opportunity lies.

5. Bing and Yellow pages

These sites may not be the first thing that pops into your head, but many people still use them to date.

Claiming your business on these platforms is important as well. Bing serves 32.6% of the US search and according to Yellow Pages’ website, they have 55 million users to as well.

Getting on these platforms will only help your business be seen more in different places.

  1. Create Content Your Audience Will Be interested In

Every business should be creating content for their audience. Why? Because it will allow them to engage with you and give your business a voice.

The important part is understanding will you communicate with your customers? Images? Video? Written? Audio? All of them?

Finding a way to communicate with your audience and showing them how much you appreciate them may seem like a lot of work. I’ve come to find that it goes a long ways.

People love learning about new places, restaurants, and businesses. That’s why we see shows that go restaurant to restaurant on Food Network (we really watch them on Netflix). Also, Vlogs like Gary Vaynerchuk’s Dailyvee do so well.

People are interested in things they don’t get to see all the time. Showing them the behind the scenes. Sharing your businesses’ story, etc. are what will interest people in your business.

Conclusion

The way people are finding restaurants and businesses have been changed for a while now. These are the basics into getting your business found locally.

Make sure you are taking these steps into account for your business. These steps won’t take a lot of your time and are easy to do for anyone.

Engaging with your customers will be what differentiates yourself from the competition.

As stated before, your business is only as good as your customers. Without them, there is no business.

Adapting to change is necessary to keep your business alive and to keep growing. I hope you learned some new things today to help get your business noticed.

 

Learn more about what Pure Growth Media does here! We’re always looking to help!