Hmong American Partnership
The Hmong American Partnership is one of the largest Southeast Asian non-profit organizations in the United States. They are dedicated to empowering the community by providing multifaceted services that address the diverse needs of their members. Their overarching goal is to foster an environment that enables individuals and families to thrive.
Branding, Website Design and Developement
HAP sought a capable marketing team to elevate their brand visibility and narrate their unique story via social media platforms.
Prior to our engagement, HAP aimed to bolster their brand awareness and communicate their story more effectively through social media. The organization wanted to ensure that their message resonated with the community they serve and beyond.
Our first step was to facilitate robust internal communication across various teams, thereby fostering a cohesive narrative. We then embarked on the creation of a suite of videos tailored for specific events and commemorations, such as Martin Luther King Jr. Day, HAP Academy OIC Bonding Celebration, Asian American and Pacific Islander (AAPI) Month, Women's History Month, and Mental Health Awareness Month. These videos served to encapsulate the spirit of HAP and their dedication to the community, effectively amplifying their online presence.
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